treehouse brooklyn 430 graham ave brooklyn, new york 11211

treehouse brooklyn 430 graham ave brooklyn, new york 11211

Tuesday, June 08, 2010

have we mentioned lately how much we love the uniform project?

View more news videos at:

"Thread NY caught up with Sheena Matheiken at the tail end of The Uniform Project, her year-long exercise in sustainability wherein she wore one dress for 365 days. We accompanied her to a couple of her favorite Williamsburg shopping haunts, where she hones her styling genius.

Since the first day of the first dress, we've been enthralled by Matheiken's journey, which she documented with a daily photograph of her outfit on The Uniform Project blog. The point of her yearlong exercise? To extol the value of reuse while raising funds for The Akanksha Foundation's efforts to school children in the slum's of her native India. Supporters could contribute cash to the cause or accessories to help her create new outfits.
The yearlong experiment has concluded, but Matheiken has only just begun to exercise her styling genius. We were thrilled to tag along on a mini-tour of two Williamsburg boutiques that supported her mission, Treehouse and Malin Landaeus, during which she showed us how to maximize what you've already got."

thank you so much to sheena matheiken of the uniform project and laurel pinson of NBC's thread ny! and supposedly this video is in taxi cabs all over ny right now! please let us know if u see it! 

kisses from the branches,
and reaching for the stars,
sirius* (lux) treehouse

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