Treehouse Grows in Brooklyn, Becoming a Local Designer ‘Super Store’Take this, Space Ninety 8! Six Brooklyn-based jewelry and clothing designers are combing their talents to co-run a “super store” in Williamsburg. Treehouse, which celebrates its eighth anniversary this year, will serve as the brick-and-mortar location for the collaboration, which will feature the wares of Jessica DeCarlo Jewelry, Glove Notes by Feather, Species by the Thousands, Kiki and Gazelle, and Sodafine.
Treehouse founder Siri Wilson (whose jewelry line Sirius Lux will also be featured) has had several different pop-ups over the years, but at Treehouse & Friends the like-minded designers (all of whom Wilson has worked with before) will be running the store together.
The name Treehouse was inspired by A Tree Grows in Brooklyn as well as Wilson’s Northern Californian childhood in the 1970s. “I was always fascinated with tree-houses and utopian dream spaces,” she says—an ethos that the collaborative nature of Treehouse & Friends pays homage to.
The new store will be kicking off with a fiesta on Friday, June 27, from 6 p.m. to 9 p.m. It’s open to the public, and will involve “music and drinks and good times,” plus a cheeky 15% discount. “And,” says Wilson, as if we need any more encouragement, “I make very delicious cocktails.”
Treehouse & Friends, 430 Graham Ave